Carefree Boat Sales Returns to the Atlanta Boat Show — Bigger, Bolder, and Bringing the 2027 Godfrey Tritoons
We were the #1 pontoon dealer at the 2026 Atlanta Boat Show. We're back January 7-10, 2027 with the new Godfrey Honda V8 350 HP tritoons — priced $20K-$30K below the competition.
Last January, Carefree Boat Sales walked into the Atlanta Boat Show and walked out as the #1 pontoon dealer at the entire show. We outsold every other pontoon brand on the floor — not because we had the flashiest booth, but because we had the best boats at the best prices and a team that knows Lake Lanier better than anyone.
We're coming back January 7–10, 2027. And this time, we're bringing something that's going to stop people in their tracks.
The 2027 Discover Boating Atlanta Boat Show
The Discover Boating Atlanta Boat Show returns to the Georgia World Congress Center — this year in a new location, Hall B — for four days of boats, seminars, fishing demos, and the best deals of the year.
Show dates and hours:
- Thursday, January 7: 11 AM – 8 PM
- Friday, January 8: 11 AM – 8 PM
- Saturday, January 9: 10 AM – 8 PM
- Sunday, January 10: 10 AM – 5 PM
Location: Georgia World Congress Center — Hall B, 285 Andrew Young International Blvd NW, Atlanta, GA 30313
Tickets, parking, and full show details at atlantaboatshow.com.
This is the biggest boat show in the Southeast, and for Atlanta-area families thinking about getting on the water in 2027, it's the single best place to compare boats, talk to dealers, and lock in year-one pricing before the spring rush.
We Were #1 in 2026 — Here's Why
At the 2026 show, Carefree Boat Sales was the top-selling pontoon dealer on the floor. Not the biggest brand. Not the most-advertised. The best value.
Here's what drove it: while every other pontoon dealer at the show was selling 250 HP packages and calling them performance boats, we were the only dealer offering pontoons with 350 HP for less than what everyone else was charging for 250 HP. Families who came in expecting to compromise on power because of budget left with more boat than they thought possible.
That's not a gimmick. That's what happens when you combine Honda's best outboard technology with Godfrey's manufacturing efficiency and a dealership that doesn't pad margins.
We're doing it again in 2027 — and we're raising the bar.
Introducing the 2027 Godfrey Tritoons with Honda V8 BF350
This is the headline for January: the all-new 2027 Godfrey tritoons powered by the Honda BF350 V8 — priced from $79,000 to $89,000.
Let that sink in. A three-tube performance tritoon with Honda's flagship V8 350 HP outboard, starting at $79K.
The competition? Their 350 HP tritoons start at $109,000 and run well past $115,000. Their 250 HP packages — the ones they're calling "performance" — are priced right where we're selling 350 HP.
That's $20,000 to $30,000 less than comparable boats from other brands. Same horsepower. Same performance. A fraction of the price difference going back in your pocket.
What the Honda BF350 V8 Delivers
The Honda BF350 is Honda's most powerful outboard ever built, and it's in a class by itself:
- 350 HP from a 5.6-liter V8 VTEC engine — the same engineering philosophy that powers Honda's performance cars
- 52+ MPH on a properly rigged tritoon — fast enough to pull serious wakeboarders and still cruise comfortably at 30 MPH
- Honda's legendary reliability — the same reason we've been a Honda Marine partner for years and the same reason our customers come back
- Fuel efficiency that outperforms comparable horsepower from other brands, thanks to Honda's VTEC variable valve timing
If you've been told you have to spend $110,000+ to get a 350 HP tritoon, come find us at the show. We'll show you the window sticker.
The Godfrey Platform
The 2027 Godfrey tritoons are built on a platform that's been refined over decades of Lake Lanier use. Wide, stable, and loaded with the features families actually want:
- Three-tube construction for superior stability and performance
- Premium upholstery packages with UV-resistant fabrics
- Bimini tops, swim platforms, and optional water slides
- Godfrey's industry-leading warranty
We carry the full Godfrey lineup at our Gainesville location, and our team knows every model, every option, and every price point. Come to the show with questions — we'll have answers.
Why January Is the Best Time to Buy
We say this every year because it's true every year: the Atlanta Boat Show is the single best buying opportunity of the season.
Year-end and model-year pricing. January is when dealers are motivated to move inventory and when manufacturers are pushing new model introductions. The combination creates pricing that simply doesn't exist in April.
Honda rebates are live right now. The same rebates that let us price a 350 HP package below what others charge for 250 HP are active for the show. These are time-limited manufacturer incentives — not permanent pricing.
You'll be on the water by Memorial Day. Buy in January, take delivery in February or March, and you're fully set up and ready when Lake Lanier comes alive in the spring. The families who wait until April are still shopping while you're already out there.
The show floor is the best comparison tool that exists. Every major dealer, every brand, every price point under one roof. You can do in three hours what would take three months of weekend lot visits.
Come Find Us at Hall B
We'll have boats on the floor, our full team from both Lake Lanier and Lake Norman, and the 2027 Godfrey Honda V8 tritoons front and center.
If you've been thinking about a pontoon or tritoon for 2027, this is the conversation to have. We'll walk you through every model, every option, and every number — no pressure, no scripts, just honest advice from people who sell boats on Lake Lanier every day.
Get tickets and plan your visit: atlantaboatshow.com
Want to talk numbers before the show? Reach out to our team — we're here all week and happy to get you pre-qualified before you walk in the door.
See you in Hall B.
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