2027 Atlanta Boat Show: Carefree Is Back — and We're Bringing the Godfrey Honda V8 350

Last January, Carefree Boat Sales walked into the Discover Boating Atlanta Boat Show and walked out as the #1 pontoon dealer at the entire event. Not the biggest brand. Not the most-advertised. The best boats at the best prices — and a team that knows Lake Lanier better than anyone in the building.

We're coming back January 7–10, 2027. And this time, we're bringing something that's going to change the conversation about what a performance tritoon should cost.

The 2027 Discover Boating Atlanta Boat Show

The Discover Boating Atlanta Boat Show is the biggest boat show in the Southeast — and this year it moves to a new home: Hall B at the Georgia World Congress Center in downtown Atlanta.

Show dates and hours:

• Thursday, January 7: 11 AM – 8 PM
• Friday, January 8: 11 AM – 8 PM
• Saturday, January 9: 10 AM – 8 PM
• Sunday, January 10: 10 AM – 5 PM

Location: Georgia World Congress Center — Hall B 285 Andrew Young International Blvd NW, Atlanta, GA 30313

Tickets, parking, and full exhibitor details at atlantaboatshow.com.

For Atlanta-area families planning to get on the water in 2027, this is the single best opportunity of the year to compare boats side by side, talk directly to dealers, and lock in pricing before the spring rush drives everything up.

How We Became the #1 Pontoon Dealer at the 2026 Show

The answer is simple: we were the only dealer at the show offering pontoons with 350 HP for less than what every other brand was charging for 250 HP.

While competitors were pitching 250 HP packages as "performance" and pricing them accordingly, we had Honda BF350-powered Godfrey tritoons on the floor at prices that made people stop and double-check the window sticker. They weren't misreading it. The numbers were real.

Families who came in expecting to compromise on power because of budget left with more boat than they thought possible. That's why we outsold every other pontoon dealer on the floor — and that's exactly what we're doing again in 2027, with an even stronger lineup.

Introducing the 2027 Godfrey Tritoons with Honda V8 BF350

Here's the headline for January: the all-new 2027 Godfrey tritoons powered by the Honda BF350 V8, priced from $79,000 to $89,000.

That's a three-tube performance tritoon with Honda's flagship 350 HP V8 outboard. Starting at seventy-nine thousand dollars.

Now look at what the competition charges for the same horsepower: $109,000 to $115,000 and up. Their 250 HP "performance" packages? Priced right where we're selling 350 HP.

You're looking at $20,000 to $30,000 less than comparable boats from every other brand on the floor. Same power. Same performance. A fraction of the price gap going back in your pocket — or into a better trailer, a slip, or a decade of fuel.

What Makes the Honda BF350 V8 Different

The Honda BF350 isn't just the most powerful outboard Honda has ever built — it's in a class by itself among four-stroke outboards:

• 350 HP from a 5.6-liter V8 VTEC engine — the same engineering DNA that powers Honda's performance cars, applied to marine propulsion
• 52+ MPH on a properly rigged tritoon — fast enough to pull serious wakeboarders, tube riders, and still cruise effortlessly at 30 MPH
• Honda VTEC variable valve timing delivers fuel efficiency that outperforms comparable horsepower from competing brands — you get more speed and better range
• Honda's legendary reliability — the reason we've been a Honda Marine partner for years and the reason our customers come back when it's time to upgrade
• Quiet operation — Honda's four-stroke technology runs significantly quieter than two-stroke alternatives at cruise speed, which matters on a long day on the lake

If you've been told you need to spend $110,000 or more to get a 350 HP tritoon, come find us in Hall B. We'll show you the window sticker.

The 2027 Godfrey Platform

The 2027 Godfrey tritoons are built on a platform refined over decades of real-world lake use — including thousands of hours on Lake Lanier, one of the most demanding recreational lakes in the Southeast:

• Three-tube construction for superior stability, handling, and performance at speed
• Premium upholstery packages with UV-resistant, marine-grade fabrics built for Georgia summers
• Bimini tops, swim platforms, and optional water slides — everything families actually use
• Godfrey's industry-leading warranty — because a boat at this price point should be backed by the manufacturer
• 2027 color and finish options including new exterior and interior combinations exclusive to the model year

We carry the full Godfrey lineup at our Gainesville location and our team knows every model, every option, and every price point. Come to the show with questions — we'll have answers.

Why the Atlanta Boat Show Is the Best Time to Buy

We say this every year because it's true every year: January is the single best buying opportunity of the entire boating season.

Year-end and model-year pricing. Dealers are motivated to move inventory before the calendar turns and new model year allocations arrive. The pricing available in January is genuinely better than what you'll find in April when the whole market is shopping.

Honda rebates are active right now. The manufacturer incentives that let us price a 350 HP package below what others charge for 250 HP are live for the show. These are time-limited programs tied to model year cycles — not permanent pricing you can count on in the spring.

You'll be on the water by Memorial Day. Buy in January, take delivery in February or March, and you're fully set up and ready when Lake Lanier opens up in the spring. The families who wait until April are still shopping while you're already out there.

The show floor is the best comparison tool that exists. Every major dealer, every brand, every price point under one roof. You can accomplish in three hours what would take three months of weekend lot visits — and you can do it with your whole family, because the show has food, music, and a kids zone steps from the boats.

Come Find Us in Hall B — January 7–10

We'll have boats on the floor, our full team from both Lake Lanier and Lake Norman, and the 2027 Godfrey Honda V8 tritoons front and center. If you've been thinking about a pontoon or tritoon for 2027, this is the conversation to have.

No pressure. No scripts. Just honest advice from people who sell boats on Lake Lanier every day — and who were the #1 pontoon dealer at this show last year for a reason.

Get tickets and plan your visit: atlantaboatshow.com

Want to talk numbers before the show? Contact our team — we're here all week and happy to walk you through financing and get you pre-qualified before you walk in the door.

See you in Hall B.